Avondale EDGE

Ken Chapa, city of Avondale economic development and tourism director, is honored at IEDC with the Silver Award. (City of Avondale/Submitted)

The Avondale EDGE video series, an exciting, short-format digital series about a city with big ideas and a strong vision, won two awards in September.

The nine-episode series was produced and launched last year, in collaboration with Avondale’s Office of Economic Development and Tourism and the city’s marketing department, along with well-known Valley media personality, Emmy-award-winning journalist Carey Pena, CEO of Inspired Media 360. The series explores the tremendous growth and momentum in Avondale, and features stories about local businesses, innovative companies moving to Avondale, the exciting NASCAR Championship Weekend taking place at Phoenix Raceway, and much more.

The Avondale EDGE video series took home an Award of Excellence at the annual City/County Communications and Marketing Association (3CMA) national conference in Portland, Oregon, on Sept. 8, followed by a Silver Award on Sept. 20 at the 2022 International Economic Development Council (IEDC) conference in Oklahoma City, Oklahoma. 

 “Producing these videos not only allowed the Avondale EDGE team to share updates with the community, it also served as an opportunity to ‘pass the mic’ and give a platform to our local businesses and community partners,” said Ken Chapa, Avondale’s economic development and tourism director. “Working with a seasoned journalist like Carey Pena further helped to amplify the message about the tremendous growth, economic vitality and unique personality of Avondale.”

At the wrap of Season 1, the team successfully produced nine stand-alone videos, each with unique storylines ranging in topics from the housing market to the eclectic Avondale food scene. The videos were distributed through the Avondale EDGE social media platforms including Facebook, Twitter, Instagram and LinkedIn, as well as cross-promoted on the city of Avondale’s official accounts.

The award-winning video series in its entirety can be viewed on Avondale EDGE YouTube, or follow @AvondaleEDGE to watch the re-release of these features.

For more information about Avondale EDGE, visit avondaleadge.com.