King Koil’s Avondale factory

King Koil’s Avondale factory is now 50% larger.

Hello and welcome back to Business Briefcase. This week we’re looking at an Arizona-based company that’s expanding its Avondale facility with a 40,000-square-foot manufacturing space. Additionally, we’ll highlight a West Valley resident who took his love for math and transformed it into a business. 

As always, feel free to email

lserrato@timespublications with any Business Briefcase questions or inquiries. 

King Koil expands

manufacturing facility 

Mattress manufacturer King Koil has added 40,000 square feet of manufacturing space to its Avondale factory. The nearly 50% increase helps keep up with rising demand for its bedding products. Continuing its momentum in building out its domestic manufacturing platform, the factory now measures 130,000 square feet. 

With the capacity expansion, the company plans to add a dedicated production area for its Smartlife Collection and add 20 employees, bringing the total employed to 90.

“Our retailers are experiencing a surge in demand from consumers who have more disposable income to spend on upgrading their homes and who are also placing more emphasis on innovation and luxury, two key areas of the market where we have focused our efforts the past few years,” said David Binke, chief executive officer of King Koil.

“This strategy has proven successful as we continue to see this trend with high-end consumers who are focused on improving their overall health and sleep performance rather than focusing on the lower-end products that are saturating the market today.”

King Koil’s manufacturing facility opened in early 2018, after the company announced plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy.

The Avondale plant services retail partners in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming, Minnesota, Illinois, Kansas, Nebraska, Texas, Arkansas, New Mexico, Oklahoma, Iowa, North Dakota, South Dakota, Missouri, Wisconsin and Louisiana.

King Koil supports more than 25 licensees in over 80 countries where its mattresses are manufactured and sold.

“Our SmartLife sleep system, which touches both the health and luxury characteristics consumers are looking for today, is a primary example of this marketplace shift. As we continue to place SmartLife as well as our other very popular product lines with our retail partners across the country and consumer demand continues to rise, this expansion allows us to become an even more important and reliable partner for our retail customers,” Binke said. 

For more information, visit

West Valley math tutor

As the pandemic resulted in school shutdowns throughout the state last year, students were forced to transition to online learning. While some thrived with virtual learning, many struggled, which reflected in their grades and academic progress. 

Socorro Garcia saw a need for academic resources and decided to continue his passion for teaching by offering one-on-one tutoring. 

With more than 10 years of experience teaching math in classrooms, Garcia offers virtual math tutoring for junior high and high school students. 

Garcia is certified in standard professional secondary, sixth to 12th grade math. His tutoring sessions are tailored to the student’s academic needs to assist with completing homework, relearning topics to reach mastery, or prepping for exams.

Garcia’s tutoring sessions specialize in middle school math and algebra I. 

For more information, contact Socorro Garcia at