Victor Morales

Medium and large trays are available to order on all menu items. Every order must be made at least 24 hours in advance, as each dish is freshly made.

Hello and welcome back to Business Briefcase! I first want to thank the community for all the inquiries about being featured in this column. I love nothing more than being able to highlight hardworking, local business owners. Keep the emails coming! 

This week we are going to focus on a local business owner in the West Valley. The next time you’re looking for homemade, quality ceviche or craving elote, make sure to check out and support this business. 

Ceviche Town Owners: Felipe Alvarez and Victor Morales

In the wake of the pandemic last year, many people faced financial difficulties and uncertainties. Victor Morales was one of the many Americans who faced a job layoff due to COVID-19. After not being able to find work, Morales and Felipe Alvarez teamed up to create Ceviche Town on May 9, 2020.

“There were no work opportunities available, but we had to figure something out as soon as possible,” Morales said. “Felipe’s specialty has always been seafood, so I gave him the idea that he should use that to his benefit. He wasn’t too convinced, but after talking about it we decided to partner up and build Ceviche Town together.” 

Ceviche Town offers seafood, including shrimp ceviche, green or red aguachile, and shrimp with crabmeat cocktail. Customers can choose from single-size orders, medium or large trays. 

“We strive to serve the best seafood to our customers as well as build relationships along the way,” Morales said. “We like to think that we are all one big family, and therefore, we treat every one of our customers as if they really were part of our family.

Customers can also order shrimp tacos on Sundays for curbside pickup. Additionally, just in time for summer, Ceviche Town will feature homemade Bolis frozen treats on its menu for a limited time.  

All orders must be made at least 24 hours in advance, as each is freshly made. Orders are available for delivery or pickup, with the option of free delivery on Wednesdays and Saturdays in the West Valley. 

Alvarez has made Ceviche Town his full-time job, and Morales does it part time, as he is a full-time middle school teacher at Palo Verde Elementary School. 

With hopes of one day opening a food truck, Morales said when customers support Ceviche Town, they’re supporting a business’ dream.

“We are very thankful and blessed that we have the support from so many people in our community since day one and that Ceviche Town continues to expand throughout the Valley. We thank God every day for this and for being by our side every step of the way,” Morales said.

For more information or to place an order, visit Ceviche Town on Instagram @cevichetownbuckeye.