Madison Square in Phoenix Landsea Homes

Madison Square in Phoenix is one of Landsea Homes’ newest communities.

Hello, and welcome back to Business Briefcase! This week we will be looking at new homes, communities and apartment complexes breaking ground in 2021. According to a study from Extra Space, 56% of Americans plan to move in 2021, compared to just 35% who moved in 2020. If you’re looking to be part of that statistic with a big move this year, make sure to check out these three locations opening up in the West Valley.

Landsea Homes 

Location: Goodyear and Tolleson

Landsea Homes will break ground on three new Arizona communities at Estrella in Goodyear, Sunset Farms in Tolleson and Madison Square in Phoenix. 

The communities combined will have a total of 274 homesites, adding to the region’s home demand. 

Vidrio at Estrella will consist of 92 single-family homes that will showcase four modern floor plans ranging from 1,886 square feet to 3,040 square feet. Homes will begin selling in late spring. 

Sunset Farms will feature 140 single-family-styled homes with seven floor plans that range from 1,315 square feet to 3,018 square feet with options for two to six bedrooms and two to three bathrooms. Homes will begin selling in March.

“We are thrilled to bring a new mix of beautiful and high-quality homes to prospective buyers in the greater Phoenix area,” said Todd Condon, vice president of sales and marketing with Landsea Homes Arizona division. “We look forward to seeing families thrive in their new homes at Estrella, Sunset Farms and Madison Square, with access to award-winning schools, shopping, dining, a growing entertainment district and an accessible outdoor life. It’s everything one could want, right in their community.”

For more information about Landsea Homes’ Arizona communities, visit 

Grayson Place

Location: Goodyear 

The 296-unit smart apartment community officially opened in February 2021. The apartment has one-, two- and three-bedroom floor plans ranging from 726 to 1,278 square feet. 

The community is equipped with smart home technology, including smart door locks, as well as thermostats and lights all controlled with the MyAPT app by Cox. 

Additionally, all apartments come with granite countertops, stainless steel appliances, subway tile backsplash, modern wood cabinets, full-size washer and dryer, wood-style flooring, pendant lighting, and private patios and balconies. 

“Grayson Place is situated in the most-desired ZIP code in Goodyear and is surrounded by the best shopping, dining, entertainment and outdoor experiences west of Phoenix,” R. Chapin Bell, CEO at P.B. Bell, said in a statement.

“We are excited to offer Grayson Place residents all the best of suburban living, with quick access to city life.”

Grayson Place is located at 1499 N. 159th Avenue, Grayson Place.

For more information or for a virtual tour, visit