Liz Illg, owner of Puff & Fluff Spa in Goodyear.

When entrepreneur Liz Illg purchased Phoenix’s Puff & Fluff Grooming and Pet Sitting in 2013, her goal was to spread her love of animals Valleywide.

The company had one location at 16th Street and Bethany Home Road in Phoenix. But with Illg at the reins of Puff & Fluff, the shop quickly grew. Less than two years after opening an Arcadia Puff & Fluff, she introduced its services to Goodyear on August 1.

“I love pets, first and foremost,” Illg said. “I wanted to find a pet business that I could enhance. A lot of grooming shops tend to just groom animals and make animals pretty.”

But Illg yearned to do something different.

“I wanted to create a community around it where we have pet events and we do pet fundraising and we’re really tapping into the community,” she explained.

Puff & Fluff offers many services, beginning with its full-service dog grooming option. This includes a bath, blow dry, nail trim, ear trim and cleaning, haircut, massage and other essential details. Packages range from $45 to $100, depending on the size and breed of the dog. The shop also offers a bath and brush package, as well as à la carte services. Not only does Puff & Fluff service dogs, but cats can also be bathed, brushed, groomed and trimmed.

Pet sitting is offered at its Central Phoenix and West Valley locations. Puff & Fluff’s unique options include anesthesia-free dental cleanings, thanks to a special veterinarian who comes in every other month. The next availability is in November.

“It’s a really safe way and a lot cheaper way to get your dog’s teeth cleaned,” she said. “They’re usually fully booked.”

Standard services grooming and pet sitting are popular, but even pets need pampering.

“Nail polish is a huge one right now, and then also we color dogs’ hair,” she said. “There’s a pet-friendly spray paint that we use, and so people will come in and want like the tail of the dog to be bright pink. So, we’ll spray paint the tail bright pink, and just fun little services like that that are just kind of pampering your pooch a little bit more than just a normal service.”

Christina Buck of Puff & Fluff Spa in Goodyear gives Yoda his finishing touches of his trim.

But as Illg explained, Puff & Fluff is not simply about basic pet grooming. She wants to be a resource for all-things pet-related.

“We really want to be an outlet for the pet industry; hence we are grooming dogs and pet sitting dogs,” she said. “We want to be a real big outlet.”

And what could be a better way to show the community she cares than hold Puff & Fluff Deal Day? Every month, the company posts details online about this event, which offers a 20-percent discount on all products and services.

“We want to be affordable,” she said. “So, if we’re not affordable every day during the week, we want to offer a special to get people to come in and meet anybody’s price point.”

But with the shop operating in three Valley locales, Illg and Puff & Fluff are proud to include Goodyear as a home.

“The wonderful thing about going out to the West Valley is there wasn’t a lot of local grooming shops,” she said. “You have a lot of corporate grooming shops, and so we really want to market to the community of having a small local business, because I firmly believe that people get love and attention from us because we are local. We’re super transparent with our customers. There’s a local feel.”