Rico Gilcreest said he thrives on supporting the armed forces through his business.
Gilcreest, owner of Luxury Motorsports Bell, opened a second ultra-luxury lot, located just outside Luke Air Force Base at 13812 W. Glendale Avenue.
“We specialize in affordable luxury and sports cars,” Gilcreest said.
Gilcreest, a resident of Goodyear with over 30 years of experience in the auto industry, said his father’s U.S. Army examples helped shape his company’s core value system.
Gilcreest said he values each of his customers, with an emphasis on military veterans and first responders.
“We back our first responders: nurses, cops, firefighters,” Gilcreest said. “We want to definitely let them know that we’re going to take care of them as well.”
Gilcreest said expanding to near Luke provided a perfect opportunity to build his growing brand around. He opened his new location to meet the potential capacity in the West Valley.
“We sell a lot of cars throughout the Valley, and being that I live in the area, I want to concentrate on the Verrado, Estrella Mountains, Surprise area,” he said.
Gilcreest said his dealerships have a stress-free atmosphere, which means that there is no additional pressure put on the customer. He thinks too many salespeople in the industry take on an overly aggressive sales approach.
“We offer a no-haggle type atmosphere,” Gilcreest said. “We make the sales process easy.”
Gilcreest said his company’s COVID-19 mitigation policy makes it safer for customers wanting to hang out while their vehicles are test driven.
“We have disinfectant we use after the customers test drive them (cars),” Gilcreest said. “We are going to protect our own, and our customers as well.”
Gilcreest said his staff offers “concierge service.”
“If you’re looking for a specific vehicle that we don’t have, we have the technology and the ability to find those vehicles and deliver them to our customers in a very easy manner,” Gilcreest said.
Gilcreest’s other facility is at 2141 E. Bell Road. For more information, visit luxurymotorsports.us or call 623-289-7375.