Desert Diamond Sign

Sign: The 65-foot sign features a double-sided LED screen. 

The 65-foot sign casino officials lit last week is a sign the opening of the Desert Diamond Casino West Valley is approaching.

The casino is scheduled to open at 9431 W. Northern Avenue in Glendale Feb. 19. The construction cost is an estimated $400 million.

The double-sided LED sign, near the corner of West Northern and North 91st avenues, can be seen from the Loop 101.

At a Dec. 16 ceremony, Treena Parvello, director of public relations and communications for the Tohono O’odham Gaming Enterprise said, “This is more than just a sign. It is a beacon of progress for the Desert Diamond Casino. It is also a testament to the hard work of Tribal leaders and team members and will serve as a permanent fixture as we move forward in creating positive economic development for the Nation and the West Valley.”

According to casino leaders, the expanded casino offers new slot machines, poker and blackjack tables and will host live bingo on its 75,000-square-foot gaming floor. In addition, the new facility will feature five restaurants. 

Rudy Prieto, CEO of Desert Diamond Casinos, said this is just a sneak-peek of what’s to come.

“This is a little preview of what’s coming in about 10 weeks from now,” Prieto said. “It’s very significant because it’s the first step in lighting up the future for this magnificent property.  It’s the largest sign of any casino in Arizona.”

According to casino leaders, once completed, the facility will be 2.3 million-square-foot and will be one of the region’s largest employers with over 2,000 team members. 

“We are pushing our tribal employment numbers and doing all we can to make sure we live up to our obligations of tribal employment and generating revenue for the nation,” said Don Ayers, general manager of the casino.

Angelina Listo, chairwoman of the Tohono O’odham Gaming Enterprise said, “It’s very significant to the West Valley and to the Desert Diamond Casino. When the light comes on, it’s a beacon of hope and a vision for the future for all of the West Valley as long as this light can shine.”

For more information, call 623-877-7777 or visit