The city of Goodyear’s Digital Communications team was awarded two prestigious awards in September by 3CMA (City-County Communications & Marketing Association).
The city’s newly designed city website received an Award of Excellence in the Digital Interactive – Overall Website for its design and mobile functionality. Between 2018 and 2021, the city has seen a 21% increase in the number of visitors to its website, including on mobile devices.
“I’m really proud of our team,” said Tammy Vo, digital communications director. “This is just confirmation that what we are trying to do is working and what we’re always trying to do, No. 1, is to focus on our residents and always think about how to deliver messages in a way that is going to be really receptive to the people who live in Goodyear. And so it’s just exciting to obviously be recognized, but it’s just more so just confirmation that what we’re doing is working with the public and to keep going.”
The team also received an Award of Excellence in the Special Events – One-Time Event for its 2019 We Want Trader Joe’s Day campaign.
The campaign raised eyebrows with its series of videos, including a music video and a proclamation by Mayor Georgia Lord naming Friday, Dec. 13, 2019, as We Want Trader Joe’s Day in Goodyear. Hundreds of residents and local media attended the ceremony and filled out location request forms on the Trader Joe’s website with mobile tablets provided by the city.
“We know that our residents desperately want a Trader Joe’s to come to Goodyear,” Vo said. “It has been the top request in our community for several years, and we created the campaign to not only get Trader Joe’s attention but to also let our residents know that we hear them, we see them and we are doing everything we can to attract Trader Joe’s to our city.”
In terms of the website, Vo said it is important that residents can access and explore it with ease.
“We knew our residents needed a website that was just as easy to navigate on a mobile device as it was on a typical computer, so that was one of our primary objectives,” Vo said. “But we didn’t stop there. We incorporated stunning video that showcases the vibrant energy of Goodyear and the natural beauty of the Sonoran Desert surrounding our great city, custom graphics and easy-to-use menus so our residents can quickly find the information that they’re looking for.”
In a digital world where people rely so heavily on their mobile devices, Vo said her team prioritized the website, their social media and the accessibility of their site on a cellphone.
“The way people are receiving communications and messages these days is primarily through the digital realm, so we have to focus and prioritize those types of communications, and that means being active and responsive on social media,” Vo said. “It means creating a best-in-class website that is easy to use and where people can go to find what they need from their city very quickly.
“The changes we’ve made on the website, which is why we’re being recognized now because we had a website revamp, is not only making it just more appealing from a visual perspective but also making it easy to navigate and also user friendly on mobile devices, because the majority of our users on our site these days are doing it from their cell phones.”
While Vo said the award is exciting, she added Goodyear residents can continue to see her team’s creativity at work, especially as the city continues to grow.
“It’s one thing to just put the message out, but my staff makes it a priority to think about the residents and how they would most connect with a message, so it’s taking it several steps further in the planning process and just thinking about it really strategically, and they’re immensely creative. I’m always wowed by the stuff they come up with every day,” Vo said.
“They really care. It’s not one of these teams that comes to work and just does things because it’s their job, but they really care about the residents, and that might sound cheesy, but it’s the truth.”
To check out the revamped and award-winning city of Goodyear website, visit goodyearaz.gov.