After winning FirstBank’s $20K Good Business Giveaway in 2018, Peanut Butter Americano (PB Americano) was awarded $20,000 and a personalized marketing campaign of its choosing. With assistance from FirstBank, PB Americano is dedicating a portion of the winnings to a cause-marketing campaign in partnership with local nonprofit St. Mary’s Food Bank.
For every jar of peanut butter purchased from Sunday, August 4, to Saturday, August 17, $1 will be donated to St. Mary’s Food Bank, an organization that gathers and distributes food to nine of Arizona’s 15 counties. Those interested in supporting the campaign can purchase a jar of PB Americano nut butter at Arizona retail locations or online at pbamericano.com/order-online. Sprouts Farmers Market at 1813 N. Dysart Road in Avondale and Blue Sky Organic Farms at 4762 N. 189th Avenue in Litchfield Park sell the product.
With FirstBank’s tagline of “banking for good” in mind, several hundred businesses submitted a video for the 20K Good Business Giveaway, demonstrating how they “do good” for their communities, customers or employees. At the end of the public voting period, PB Americano had received the most votes of all the Arizona businesses and was declared the grand-prize winner. Their prize package included assistance in producing a video to help promote PB Americano’s mission.
“We are proud to have Jeff and Denise as the winners of our annual business contest, as they truly exemplify our mission of ‘banking for good,’” said Joel Johnson, FirstBank market president.
“When presented the idea of donating some of their winnings to St. Mary’s, which does so much for our community, we were excited to work with them to help increase the impact. PB Americano is one of the many Arizona companies setting the standard for how to conduct business the right way, while lifting up those around them.”
PB Americano started from humble beginnings, selling nut butters at a few farmers markets and retail locations in 2013. The company now has become a staple at hundreds of markets and retail locations across Arizona. Aside from creating nutritious nut butter, the company maintains a constant goal of bettering communities both in the United States and in countries across the Americas. To accomplish this, it created the Fund for the Americas initiative, which is the giving arm of the company. To date, PB Americano has contributed more than $20,000 towards economic and community development projects in 19 countries.
“St. Mary’s is a phenomenally robust community organization that has stayed true to its purpose for decades,” said Jeff Malkoon, owner of PB Americano. “What is beautiful about the food bank is that on top of their own work, they also directly support the work of other amazing hunger relief organizations. St. Mary’s shares our philosophy of making nutritious and hearty food available for all, and they do it with an amazingly broad reach.”